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Pantone Color of the Year 2023 Viva Magenta

It’s official – the Pantone Color of the Year 2023 has been announced and it’s the glorious Viva Magenta.

What is the Pantone Color of the Year all about?

The Pantone Color of the Year announcement is always highly anticipated by the design community and colour enthusiasts around the world. The program began in 1999 with the aim of the Pantone Color Institute to create a discussion around colour and bring attention to the relationship between what is taking place in our culture on a global scale and how this is reflected through colour. 

Colour influences every aspect of our lives whether we are aware of it or not, so it’s always fascinating to read about the colour psychology and what certain colours represent. When we use these colours in our interiors they can have a big impact on the atmosphere and ambiance of the home. 

What does the 2023 colour represent?

The Pantone Color Institute describes the 2023 colour as a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless. A pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of The Year is powerful and empowering. Viva Magenta is a new animated red that revels in pure joy. It encourages experimentation and self-expression without restraint. An electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all. You can read more directly from Pantone and what they have to say about Viva Magenta here.

Emma Bridgewater Tulips Pink roman blind shown in a kitchen interior featuring the Pantone Color of the Year 2023 Viva Magenta in the colour of the tulips.
The Emma Bridgewater Tulips Pink roman blind features the Pantone Color of the Year 2023 throughout the vivid tulips in this beautiful design.

How can we incorporate this colour into our homes?

We’re looking forward to incorporating such a vivid colour into our interiors. Here at Tuiss we have window coverings that really do bring this beautiful colour to life. Whether you’re looking for roller blinds, roman blinds or curtains in the vibrant colour of 2023, we have something for you. 

Seeing that it is such a strong vibrant colour, you can use this colour as an accent within your home. Having a pop of colour here and there means that it won’t become overwhelming. You can enjoy the uplifting burst of colour the way you would some beautiful artwork. 

Window furnishings are of course our favourite way to incorporate colour and pattern into the home. However you might also consider other soft furnishings such as cushions and throws, or perhaps smaller décor items such as vases and flowers. These small items are easy to swap in and out as you want to change the atmosphere in your home. 

Viva Magenta inspired window furnishings:

And if bold, bright colours really aren’t for you, rest assured we absolutely have something for everyone in our range. You might even like to check out our blog post on Hamptons Style